ACMA tries outdoor to reach teens on cyberbullying
cybersmart website by using their cameraphones. Creative and media were devised by Mediabrands.
ACMA is using outdoor following research from the Department of Broadband, Communications and the Digital Economy, which suggested that teenagers pay attention to ads on street fixtures.
“The key message is presented in a strong bold typeface, in a tone of voice that aims to speak with the target rather than at them,’ explained ACMA chairman, Chris Chapman.
The campaign runs until June 19.
The cybersmart website hosts a video targeted at parents that helps them understand the online space in which their children exist.
June 13th, 2011 at 5:11 pm
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