The message will be plastered on some Metro Buses and billboards.
“Buffalo Bulldozes Bullying.” The catchy phrase has been selected as the city’s official anti-bullying slogan.
Students at the Emerson School of Hospitality on West Chippewa Street submitted the winning entry in a slogan contest.
The competition was part of an anti-bullying summit held in January. The forum brought together about 200 city school students, 100 educators and other interested people to discuss ways to prevent bullying.
The new awareness poster was unveiled Thursday in a ceremony at Main and Greenfield streets. Mayor Byron W. Brown thanked ATT, Lamar Advertising and the Niagara Frontier Transportation Authority for their involvement in the advertising blitz. He described raising awareness about bullying as critical and noted that the problem is a “very serious issue.”
Buffalo’s Commission on Citizens Rights and Community Relations has been sponsoring anti-bullying campaigns. Experts stressed that bullying can affect school attendance, grades and even graduation rates.