School Bullying Council

The Australia Communications and Media Authority has launched an out of home campaign – a first for the government body – as it looks to raise awareness about digital reputation, sexting, geolocation and cyberbullying among teenagers in Sydney. The posters contain QR codes that enable teens to directly access the cybersmart website by using their cameraphones. Creative and media were devised by Mediabrands.

ACMA is using outdoor following research from the Department of Broadband, Communications and the Digital Economy, which suggested that teenagers pay attention to ads on street fixtures.

“The key message is presented in a strong bold typeface, in a tone of voice that aims to speak with the target rather than at them,’ explained ACMA chairman, Chris Chapman.

The campaign runs until June 19.

The cybersmart website hosts a video targeted at parents that helps them understand the online space in which their children exist.

June 13th, 2011 at 5:11 pm

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http://mumbrella.com.au/acma-tries-outdoor-to-reach-teens-on-cyberbullying-48922

Ad provided by the ADL and Clear Channel Outdoor.

Globe Staff

A new billboard ad campaign is urging motorists to “Take A Stand Against Bullying.”

The campaign is from the Anti-Defamation League, or the ADL, and the Boston division of Clear Channel Outdoor said it has donated space for the campaign at billboards near such locations as the Southeast Expressway, the Massachusetts Turnpike, I-93 North, Route 1, and Route 1A.

The billboards urge motorists to visit www.adl.org/combatbullying and sign ADL’s pledge against bullying.

“Bullying is a serious problem that demands vigilance,” Derrek L. Shulman, ADL’s New England regional director, said in a statement. “We now have one of the nation’s strongest anti-bullying laws, but it will be effective only if all members of school communities abide by it.”

http://www.boston.com/business/ticker/2011/02/adl_ads_take_a.html