School Bullying Council

The Australia Communications and Media Authority has launched an out of home campaign – a first for the government body – as it looks to raise awareness about digital reputation, sexting, geolocation and cyberbullying among teenagers in Sydney. The posters contain QR codes that enable teens to directly access the cybersmart website by using their cameraphones. Creative and media were devised by Mediabrands.

ACMA is using outdoor following research from the Department of Broadband, Communications and the Digital Economy, which suggested that teenagers pay attention to ads on street fixtures.

“The key message is presented in a strong bold typeface, in a tone of voice that aims to speak with the target rather than at them,’ explained ACMA chairman, Chris Chapman.

The campaign runs until June 19.

The cybersmart website hosts a video targeted at parents that helps them understand the online space in which their children exist.

June 13th, 2011 at 5:11 pm

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http://mumbrella.com.au/acma-tries-outdoor-to-reach-teens-on-cyberbullying-48922

Bullying is rife among teens in some areas, the survey shows.
Source: Supplied

MORE than half of all teenagers in some suburbs and country areas have reported being bullied, according to a major survey of youth wellbeing.

High numbers of young people have also admitted trying alcohol, cigarettes and marijuana.

Released yesterday, the 2010 Adolescent Community Profiles gives a snapshot of youth health and social issues for each Victorian municipality.

Bullying was a big problem in Melton, with 54 per cent saying they had experienced recent incidents.

In southeastern suburbs such as Clayton and Oakleigh the figure was around 51 per cent. The City of Bayside, which includes Brighton and Sandringham, had the lowest incidence, with less than one in three reporting recent bullying.

Smoking was popular in Whittlesea, with 53 per cent of 15-17 year olds saying they had tried it.

Teenagers in Moonee Valley, Richmond and Collingwood also had high rates of having tried smoking.

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Quit Victoria executive director Fiona Sharkie said smoking rates in lower socio-economic areas were likely to be higher and children of parents who smoked were more likely to try smoking or be a smoker.

A big proportion of inner-suburban youth had tried marijuana, reaching 43 per cent in the City of Yarra.

Almost one in three 15-17-year-olds in Wodonga had also experienced the drug. More than half of 12-14-year-olds in Frankston and regional areas such as Geelong and the Central Goldfields said they had tried alcohol.

The percentage of 15-17-year-olds who had had sexual intercourse varied considerably, from around 10 per cent in Greater Dandenong to almost 40 per cent in the Geelong region.

In Latrobe City Council’s region, which includes Moe and Morwell, there was the highest rate of teenagers having babies – 28.3 babies for every 1000 people.

State Higher Education and Skills Minister Peter Hall said the profiles identified areas of strengths and weaknesses.

“They are designed to guide decision-making across government so we can more effectively set priorities and allocate resources,” he said.

The Adolescent Community Profiles include data from the Victorian Adolescent Health and Wellbeing survey of more than 10,000 students.

Netlink: education.vic.gov.au

For more on the half of Australian youth who are being bullied go to the Herald Sun.

http://www.heraldsun.com.au/news/national/most-teens-bullied-study-shows/story-e6frf7l6-1226055700790