School Bullying Council

The Australia Communications and Media Authority has launched an out of home campaign – a first for the government body – as it looks to raise awareness about digital reputation, sexting, geolocation and cyberbullying among teenagers in Sydney. The posters contain QR codes that enable teens to directly access the cybersmart website by using their cameraphones. Creative and media were devised by Mediabrands.

ACMA is using outdoor following research from the Department of Broadband, Communications and the Digital Economy, which suggested that teenagers pay attention to ads on street fixtures.

“The key message is presented in a strong bold typeface, in a tone of voice that aims to speak with the target rather than at them,’ explained ACMA chairman, Chris Chapman.

The campaign runs until June 19.

The cybersmart website hosts a video targeted at parents that helps them understand the online space in which their children exist.

June 13th, 2011 at 5:11 pm

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http://mumbrella.com.au/acma-tries-outdoor-to-reach-teens-on-cyberbullying-48922

The message will be plastered on some Metro Buses and billboards.

“Buffalo Bulldozes Bullying.” The catchy phrase has been selected as the city’s official anti-bullying slogan.

Students at the Emerson School of Hospitality on West Chippewa Street submitted the winning entry in a slogan contest.

The competition was part of an anti-bullying summit held in January. The forum brought together about 200 city school students, 100 educators and other interested people to discuss ways to prevent bullying.

The new awareness poster was unveiled Thursday in a ceremony at Main and Greenfield streets. Mayor Byron W. Brown thanked ATT, Lamar Advertising and the Niagara Frontier Transportation Authority for their involvement in the advertising blitz. He described raising awareness about bullying as critical and noted that the problem is a “very serious issue.”

Buffalo’s Commission on Citizens Rights and Community Relations has been sponsoring anti-bullying campaigns. Experts stressed that bullying can affect school attendance, grades and even graduation rates.

citydesk@buffnews.comnull

http://www.buffalonews.com/city/communities/buffalo/article387643.ece